ENTRY 01 — PLATFORM CAPABILITY
A first-time B2B sync layer for Shopify
Our Shopify integration only ever handled B2C order flow. B2B purchasing — company accounts, payment-terms-driven invoicing, credit memos — had no path into the ERP, so returns and accounting kept breaking wherever it came up.
Validation
Triangulated support tickets, direct client interviews, and sales conversations to confirm this was a recurring, systemic gap across our client base — not an isolated ask.
My Role
Built the business case for engineering to treat it as a core capability, owned requirements end to end, and worked with engineering leadership and sales through delivery.
Outcome
Shipped as a configurable platform feature. Adoption picked up quickly across our Shopify Plus client base within the first quarter post-launch.